A new look for Shop moi ça... and a story that feels more like us than ever

When you give a Shop moi ça gift box, you’re giving more than a thoughtfully curated selection of Canadian-made products.

You’re giving a complete gifting experience.

And that experience begins long before the box is opened. It starts with choosing the right gift and the message that goes with it. It continues when the gift arrives, beautifully packaged with every detail considered. Then comes the unboxing: discovering each product, taking in the presentation, and enjoying the little extras that can make the moment last even longer.

A relaxation box can come with a playlist that invites someone to slow down. A happy hour box can set the mood for drinks and snacks with friends. And a personal message doesn’t have to be limited to a few words on a card — it can also be shared through video or audio, helping people feel closer even when they’re miles apart.

Everything is designed so the gift doesn’t just look beautiful — it creates a moment.

That vision has been shaping Shop moi ça for years. But over time, we realized our brand no longer told the full story.

So we decided it was time for it to evolve.

A new logo. A new visual identity. New packaging. A new website. A new line of Shop moi ça products.

Not because we wanted to become a different company. Because we wanted what you see to finally reflect the experience we work so hard to create.

Because gifting is really about being present

Over the years, after preparing gifts for all kinds of occasions, one thing has become increasingly clear to us.

What’s inside the box matters, of course. We put a great deal of care into selecting our products, and helping people discover businesses and makers from across Canada remains deeply rooted in who we are.

But behind every order, there’s something even more important: a reason for giving.

To say thank you. Celebrate a new baby. Congratulate someone. Welcome a new colleague. Recognize an achievement. Bring a little comfort to a friend going through a difficult time. Nurture a client relationship. Or simply remind someone that you’re thinking of them.

What our gifts allow people to say — and feel — is what gives them meaning.

“Over the years, we realized that what makes us different isn’t only what goes inside our boxes. It’s everything those boxes can say and make someone feel. A gift can be a way of showing up for someone, even from a distance. We wanted our brand to finally tell that story.”

— Lissa Moore, President and Co-founder of Shop moi ça

And that realization is exactly what sparked our brand evolution.

A brand that better reflects what Shop moi ça has become

When Shop moi ça first started, gift boxes and products from businesses close to home naturally played a major role in our identity.

They still do. But Shop moi ça has grown into so much more than the box itself.

Today, our role begins when someone starts looking for the right gift and continues all the way through to the moment it’s received and experienced.

For businesses, that journey can begin even earlier: understanding the occasion, designing the experience, selecting the products, personalizing the gift, coordinating shipments and simplifying all the logistics behind the gesture.

Our clients have evolved, too.

Today, we help both individuals looking for a thoughtful gift for someone who matters and organizations looking to thank clients, welcome employees, recognize their teams, celebrate an occasion or create a fully customized gifting experience.

We needed a brand that could speak to both worlds without losing what connects them: the people behind every gift.

With that in mind, we partnered with HIGH5, a creative agency, to develop an identity that better represents Shop moi ça as a whole — and gives us room to keep growing.

At the heart of our new brand: the word present

You may notice one idea making an appearance from time to time in our new brand world:

Being present.

No, it’s not our new tagline. And we promise we won’t try to squeeze it into every sentence. 😉

It’s simply an idea that captures what we do remarkably well.

• There’s the gift itself — something tangible chosen for someone.
• There’s the moment — the occasion we decide to celebrate, recognize or simply not let pass unnoticed.
• And there’s showing up for someone — letting them know they matter, even when we can’t be there in person.

Different ideas, all leading us back to the same reason we do what we do:

Helping people show up for the moments that matter.

The experience is evolving, too

Our new identity won’t live only in our logo or our colours.

We wanted you to feel it throughout the entire Shop moi ça experience.

That means a brand-new website, new packaging and our first collection of Shop moi ça products.

More importantly, it gives us an even richer creative playground for all those little extras that can turn a thoughtful gift into a memorable experience.

Packaging that makes you want to slow down before even discovering what’s inside. A message that says exactly the right thing. A playlist that sets the mood. A video that lets the sender speak directly to the recipient. An unexpected detail that brings a smile.

Because the gifting experience doesn’t begin and end with what’s inside the box.

It starts the moment someone decides to give and continues through everything the recipient experiences when the gift arrives.

That’s what we want to keep building: ways to make gifting simpler, more personal and more memorable, whether you’re sending something to someone you love, a valued client or an entire team.

What’s changing... and what isn’t

Our logo is changing.

Our packaging is changing.

Our brand world is changing.

But some things are unmistakably Shop moi ça.

The care we put into every detail. Our constant search for that little something extra. The relationships we build with people. The close connections we have with the businesses and makers we work with. Our commitment to helping people discover products from Canadian businesses. And our slight obsession with making sure the person opening the gift can feel that it was truly chosen with them in mind.

Our new identity isn’t here to replace any of that.

It’s here to tell that story better.

“This reveal marks the beginning of a new chapter. Our look is changing, but what drives us remains the same: our attention to detail, the relationships we build and our commitment to showcasing businesses and makers from across Canada. We wanted an identity that could grow with us into what comes next.”

And this evolution also gives us plenty to look forward to.

Because we still have so many ideas for making the Shop moi ça experience even better. New gift boxes. New ways to give. New experiences. And probably a few surprises we’re going to keep to ourselves just a little longer.

Thank you for being part of our story

A company can decide to change its logo.

But a brand’s story is shaped by the people who choose it.

Since the beginning, you’ve trusted us with birthdays, new babies, thank-yous, celebrations, difficult days, client relationships, employee recognition and so many other moments that deserved to be acknowledged.

And that may be what means the most to us about this new chapter: you’ve helped shape Shop moi ça into what it is today.

So, thank you.

Thank you for letting us be part of the moments that matter to you.

The next chapter starts now.

And we can’t wait to share it with you.

— Lissa, Roxanne et Frederique